What is a service brand?

There are two basic types of companies or brands:

  1. Product brands.
  2. Service brands.

Product brands make things — watches, airplanes, Coke.

Coke Can

Service brands provide things — help, repairs or getting you a Coke.

Coke Glass

You could think of these company’s services as their product.

At Pattern, we work these types of companies — service brands — in these verticals:

  • hospitality and tourism organizations
  • universities
  • museums and cultural attractions
  • entertainment venues and stadiums
  • nonprofits and charities
  • municipal and state agencies

We teach their employees new ways to work together, develop ideas and make decisions — even if they don’t serve Coke.


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