Somewhere during all of the writing and working, we lost focus.
I am not sure when it happened, but I know that it happened.
The old blog, posts, articles, stories took too long, chased perfection and ultimately — most importantly — became less useful for our customers.
You, the reader, the client, the peer — our customers.
I advocate constantly for a thoughtful, yet quick approach with all of our clients. Make mistakes, prototype your ideas, try and fail, then try again.
But our writing — the cornerstone of our success as a firm — was not following this advice.
So, I decided to change it.
To change everything.
It is the creative destruction of the old blog and the introduction of a new one.
What should you expect?
We post about our experience with service design and helpful ideas to improve your customer relationships.
You should expect more:
You should expect us to explain how we did something and why we did it.
And you should expect a focus on design, customers and innovation.
I hope you like the new direction.
And if you don’t, please tell me.
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