Learning from luncheons.

I just delivered a terrible keynote.

Missed points, mic feedback, stuck behind a podium.

I realized mid-speech that few in the audience were still paying attention.

I stopped my prepared remarks and started telling stories — more humor than deep thought — of client assumptions gone wrong.

Frustrations with hotel irons.

Confusing wayfinding.

All millennials go base jumping.

I felt more comfortable and the crowd responded with a renewed interest.

After hundreds of speeches, I left that one with a new lesson learned*:

  1. luncheon audiences have to be there
  2. conference audiences want to be there

Adjust your presentation accordingly.

*for the most part

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