Our firm was once known as the Travel 2.0 Consulting Group.
The name had roots in the original title for this blog — Travel 2.0.
It once represented the service we provided to our customers, but as our services evolved the name became disconnected from the experience.
Travel 2.0 Consulting Group was:
- Both in terms of the work we do and the industries we serve.
- Our firm started in digital, but it is not what we do now.
- A poor domain
- Ugh, spelling the dot in 2.0 was a poor choice in retrospect.
- Difficult to pronounce
- Do you say dot or point, even we could not decide.
- Prospective clients told us the word consulting was anywhere from confusing to disliked.
- Just me
- For the most part, it was a single person firm.
- Easier to spell, easier to type as a URL.
- A better representation of what we do.
- Representative of the multiple sectors we serve.
- A term we utilize naturally with customers.
- (A) Partnership
- My wife and I are the founders, with support from several freelance contractors.
In the end, it is just a name — not our brand.
Our brand is your experience with our firm.
Our intention is to make that experience:
Our new name is just one representation of our intended experience.
But we still hope you like it.
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