Introducing Pattern.

Our firm was once known as the Travel 2.0 Consulting Group.

The name had roots in the original title for this blog — Travel 2.0.

It once represented the service we provided to our customers, but as our services evolved the name became disconnected from the experience.

Travel 2.0 Consulting Group was:

Limiting
Both in terms of the work we do and the industries we serve.
Digital-focused
Our firm started in digital, but it is not what we do now.
A poor domain
Ugh, spelling the dot in 2.0 was a poor choice in retrospect.
Difficult to pronounce
Do you say dot or point, even we could not decide.
Off-putting
Prospective clients told us the word consulting was anywhere from confusing to disliked.
Just me
For the most part, it was a single person firm.

Pattern is:

Easier
Easier to spell, easier to type as a URL.
Accurate
A better representation of what we do.
Inclusive
Representative of the multiple sectors we serve.
Frequent
A term we utilize naturally with customers.
(A) Partnership
My wife and I are the founders, with support from several freelance contractors.

In the end, it is just a name — not our brand.

Our brand is your experience with our firm.

Our intention is to make that experience:

  • clear
  • concise
  • thoughtful
  • inclusive
  • constructive
  • progressive

Our new name is just one representation of our intended experience.

But we still hope you like it.


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