Good ideas are free.

Good ideas are free.

30 seconds and a sketch on…ideas.

Every company wants to uncover innovative ideas. Most companies are looking in the wrong places — rivals and metrics — instead of the obvious places like employees and customers.

But this is changing as companies like Adobe eliminate friction (Kickbox), Disney or Intuit hire design-focused staff and companies like yours work with partners like us.

These changes not only help spot ideas, but encourage their growth. Human-centered companies know they have to provide a better service to stay relevant and the best way to stay relevant is to pay more attention to the ideas you already have.

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